Kevork Deldelian, chief operating officer, Middle East & Africa, Millennium Hotels & Resorts

As the company prepares to open a host of properties in Saudi Arabia, Kevork Deldelian, chief operating officer in the Middle East and Africa for Millennium Hotels & Resorts, tells Breaking Travel News what it is that attracted the company to the market. Speaking at the Arabian Hotel Investment Conference, he also tells us how a new loyalty scheme will help the company develop in the region.